I read this last night and think I dreamed about it. This is really, really weird. Most fundamentally, I'm having a hard time understanding why and how a marketing agency or production house would PAY someone to do something like this for a film that is not even in production yet and do this "word of mouth" campaign by planting bad, fake illiterate reviews in a single story (or maybe others) on a fanfiction site? While I should never assume the craven lows to which media and marketing can fall, I can't believe anyone hearing this pitch would think it was worth a dime, especially given the timing. I wonder if other stories got similar hits? I'm very curious to find out out the reach of this weirdness.
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