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Half day at work today, since I will also be working a half day on Saturday.
Today I have succeeded in my 4-year mission to get good video tour footage of a nice and unique apartment in one of our buildings, as well as matching photos.
We had an extant video tour, but it was from 2020 before I forcibly removed the gimbal and iPhone from Lawyer Man and displaced him as camera operator (I have Opinions about his camera work; they are all negative) and it was one of the videos Lawyer Man had edited himself and therefore full of weird and distracting text effects. (I also have Opinions about Lawyer Man's video editing skills.) Additionally, nobody bothered to take photos while the apartment was staged (I also have Opinions about Lawyer Man's common sense and logistical planning skills), so for two years we had a shitty video and no staged photos.
In 2021, the tenants renewed so we had no window for staging.
In 2022, I was able to do a minimal guerilla staging and shoot photos during a tiny gap (less than 1 hour) between when turnover was notionally complete and when the new tenants came to get keys, but I had no time to also shoot a video. I also got Social Media Guy to re-edit the raw 2020 footage into a video that fit our current house style, so we then had nice staged photos plus an okay-ish video with bad camera work and a staging that completely failed to match the photos.
In 2023, turnover was running so late that the new tenant literally picked up keys before the apartment was ready and had to go cool their heels for two hours, so there was no time to try for either photos or video.
But! This year turnover was complete by 10am and the new tenants aren't arriving until tomorrow (they had a friend collect their keys this afternoon), so I was finally able to get GOOD video footage plus new photos that will match.
This is also important because the apartment used to have a large television, visible in both the 2020 video tour and the 2022 photos. Last year we decided to stop providing televisions in our downtown properties (partly because there was no logic to which apartments had them, but also because anecdotally very few tenants were using them), so I'm working to ensure that our advertising materials no longer show amenities that don't exist.
Today I have succeeded in my 4-year mission to get good video tour footage of a nice and unique apartment in one of our buildings, as well as matching photos.
We had an extant video tour, but it was from 2020 before I forcibly removed the gimbal and iPhone from Lawyer Man and displaced him as camera operator (I have Opinions about his camera work; they are all negative) and it was one of the videos Lawyer Man had edited himself and therefore full of weird and distracting text effects. (I also have Opinions about Lawyer Man's video editing skills.) Additionally, nobody bothered to take photos while the apartment was staged (I also have Opinions about Lawyer Man's common sense and logistical planning skills), so for two years we had a shitty video and no staged photos.
In 2021, the tenants renewed so we had no window for staging.
In 2022, I was able to do a minimal guerilla staging and shoot photos during a tiny gap (less than 1 hour) between when turnover was notionally complete and when the new tenants came to get keys, but I had no time to also shoot a video. I also got Social Media Guy to re-edit the raw 2020 footage into a video that fit our current house style, so we then had nice staged photos plus an okay-ish video with bad camera work and a staging that completely failed to match the photos.
In 2023, turnover was running so late that the new tenant literally picked up keys before the apartment was ready and had to go cool their heels for two hours, so there was no time to try for either photos or video.
But! This year turnover was complete by 10am and the new tenants aren't arriving until tomorrow (they had a friend collect their keys this afternoon), so I was finally able to get GOOD video footage plus new photos that will match.
This is also important because the apartment used to have a large television, visible in both the 2020 video tour and the 2022 photos. Last year we decided to stop providing televisions in our downtown properties (partly because there was no logic to which apartments had them, but also because anecdotally very few tenants were using them), so I'm working to ensure that our advertising materials no longer show amenities that don't exist.
